PROJECTS
Integrating a vibrant community experience with an online store, for fitness lovers.
Integrating a vibrant community experience with an online store, for fitness lovers.
PRODUCT
PureNut Milk Maker
E-commerce
UX/UI Design
DESIGN PROCESS
User Interviews
Competitors Analysis
UI Design
Design Systems
Usability Testing
INDUSTRY
Health & Fitness
DURATION
2024
10 Weeks
Metrics
BUSINESS
+30% Expected Sales Volume
-15% Expected Bounce Rate
USER
+15% User Engagement
+15% User Engagement
+10% Conversion Rate
+20% Expected Return Visits
Project Overview
The PureNut project aimed to create an engaging eCommerce platform for a vegan nut milk maker, focusing on both product sales and user education. The goal was to reach health-conscious users, educate them on plant-based alternatives, and provide a seamless shopping experience. This project used a user-centered design approach to tackle challenges around health awareness, sustainability, and accessibility.
Project Overview
The PureNut project aimed to create an engaging eCommerce platform for a vegan nut milk maker, focusing on both product sales and user education. The goal was to reach health-conscious users, educate them on plant-based alternatives, and provide a seamless shopping experience. This project used a user-centered design approach to tackle challenges around health awareness, sustainability, and accessibility.
Project Overview
The PureNut project aimed to create an engaging eCommerce platform for a vegan nut milk maker, focusing on both product sales and user education. The goal was to reach health-conscious users, educate them on plant-based alternatives, and provide a seamless shopping experience. This project used a user-centered design approach to tackle challenges around health awareness, sustainability, and accessibility.
Problem Statement
The artist needed a digital platform to showcase his diverse artwork while ensuring an seamless user experience and allowing tailored content for specific pages without disrupting design consistency.
Problem Statement
The artist needed a digital platform to showcase his diverse artwork while ensuring an seamless user experience and allowing tailored content for specific pages without disrupting design consistency.
Problem Statement
The artist needed a digital platform to showcase his diverse artwork while ensuring an seamless user experience and allowing tailored content for specific pages without disrupting design consistency.
User Research
I began by conducting interviews with target users, including young professionals, athletes, gym lovers, healthy food enthusiasts, vegans, and vegetarians aged 18-35. These interviews helped uncover key challenges, motivations, and needs regarding plant-based milk.
Pain Points
Lack of Awareness Responders are unaware of unhealthy sugars in Supermarket Plant-based Milks and do not have the knowledge about alternative solution and the Milk can be made at Home.
Frequency of Buying Plant-Based Milk Only 2 respondents buy plant-based milk daily, while 10 buy it weekly, and 5 buy it monthly. This shows a varying frequency that might affect the perceived necessity of owning a milk maker machine.
Information Sources Respondents find information from diverse sources like social media, health blogs, and friends/family. The website must establish credibility and visibility across these platforms to reach the target audience effectively.
User Persona:
Based on the research, I developed user personas that represented the core audience. These personas guided every design decision, ensuring the platform was aligned with user needs.
User Research
I began by conducting interviews with target users, including young professionals, athletes, gym lovers, healthy food enthusiasts, vegans, and vegetarians aged 18-35. These interviews helped uncover key challenges, motivations, and needs regarding plant-based milk.
Pain Points
Lack of Awareness Responders are unaware of unhealthy sugars in Supermarket Plant-based Milks and do not have the knowledge about alternative solution and the Milk can be made at Home.
Frequency of Buying Plant-Based Milk Only 2 respondents buy plant-based milk daily, while 10 buy it weekly, and 5 buy it monthly. This shows a varying frequency that might affect the perceived necessity of owning a milk maker machine.
Information Sources Respondents find information from diverse sources like social media, health blogs, and friends/family. The website must establish credibility and visibility across these platforms to reach the target audience effectively.
User Persona:
Based on the research, I developed user personas that represented the core audience. These personas guided every design decision, ensuring the platform was aligned with user needs.
User Research
I began by conducting interviews with target users, including young professionals, athletes, gym lovers, healthy food enthusiasts, vegans, and vegetarians aged 18-35. These interviews helped uncover key challenges, motivations, and needs regarding plant-based milk.
Pain Points
Lack of Awareness Responders are unaware of unhealthy sugars in Supermarket Plant-based Milks and do not have the knowledge about alternative solution and the Milk can be made at Home.
Frequency of Buying Plant-Based Milk Only 2 respondents buy plant-based milk daily, while 10 buy it weekly, and 5 buy it monthly. This shows a varying frequency that might affect the perceived necessity of owning a milk maker machine.
Information Sources Respondents find information from diverse sources like social media, health blogs, and friends/family. The website must establish credibility and visibility across these platforms to reach the target audience effectively.
User Persona:
Based on the research, I developed user personas that represented the core audience. These personas guided every design decision, ensuring the platform was aligned with user needs.
Bio
Vanessa is a creative graphic designer. She is an supporter of the vegan lifestyle and is always on the lookout for new and exciting plant-based options. Vanessa values sustainability and is committed to promoting eco-friendly and ethical choices. She faces the challenge of finding tasty vegan milk alternatives that meet her high standards for quality. Additionally, managing her budget is important to her as she navigates her dietary choices. e
Bio
Harry is a personal trainer living in the heart of the city. With a busy schedule filled with training sessions, classes, and personal workouts,He is always on the go. He is passionate about maintaining peak physical fitness and strives to consume only natural and organic products. Harry avoids sugar and is constantly seeking convenient, high-quality nutritional solutions. He is sensitive to pricing and needs products that provide value for money.
Challenges
Support vegan lifestyle
Discover new plant-based options
Promote sustainable living
Challenges
Busy schedule
Needs convenient solutions
Price sensitivity
Goals
Finding tasty vegan milk alternatives
Ensuring product quality
Budget management
Goals
Maintain peak physical fitness
Consume natural and organic products
Minimise sugar intake
Motivations
Ethical choices
Community influence
Environmental impact
Motivations
Busy schedule
Needs convenient solutions
Price sensitivity
Motivations
Busy schedule
Needs convenient solutions
Price sensitivity
Bio
Vanessa is a creative graphic designer. She is an supporter of the vegan lifestyle and is always on the lookout for new and exciting plant-based options. Vanessa values sustainability and is committed to promoting eco-friendly and ethical choices. She faces the challenge of finding tasty vegan milk alternatives that meet her high standards for quality. Additionally, managing her budget is important to her as she navigates her dietary choices. e
Bio
Harry is a personal trainer living in the heart of the city. With a busy schedule filled with training sessions, classes, and personal workouts,He is always on the go. He is passionate about maintaining peak physical fitness and strives to consume only natural and organic products. Harry avoids sugar and is constantly seeking convenient, high-quality nutritional solutions. He is sensitive to pricing and needs products that provide value for money.
Challenges
Support vegan lifestyle
Discover new plant-based options
Promote sustainable living
Challenges
Busy schedule
Needs convenient solutions
Price sensitivity
Goals
Finding tasty vegan milk alternatives
Ensuring product quality
Budget management
Goals
Maintain peak physical fitness
Consume natural and organic products
Minimise sugar intake
Motivations
Ethical choices
Community influence
Environmental impact
Bio
Vanessa is a creative graphic designer. She is an supporter of the vegan lifestyle and is always on the lookout for new and exciting plant-based options. Vanessa values sustainability and is committed to promoting eco-friendly and ethical choices. She faces the challenge of finding tasty vegan milk alternatives that meet her high standards for quality. Additionally, managing her budget is important to her as she navigates her dietary choices. e
Bio
Harry is a personal trainer living in the heart of the city. With a busy schedule filled with training sessions, classes, and personal workouts,He is always on the go. He is passionate about maintaining peak physical fitness and strives to consume only natural and organic products. Harry avoids sugar and is constantly seeking convenient, high-quality nutritional solutions. He is sensitive to pricing and needs products that provide value for money.
Challenges
Support vegan lifestyle
Discover new plant-based options
Promote sustainable living
Challenges
Busy schedule
Needs convenient solutions
Price sensitivity
Goals
Finding tasty vegan milk alternatives
Ensuring product quality
Budget management
Goals
Maintain peak physical fitness
Consume natural and organic products
Minimise sugar intake
Motivations
Ethical choices
Community influence
Environmental impact
Motivations
Busy schedule
Needs convenient solutions
Price sensitivity
Design Ideation & Userflow
I identified the primary challenges lack of awareness about hidden sugars in store-bought milk, and difficulty in accessing trustworthy information on plant-based alternatives. I brainstormed potential features that could effectively educate and engage users. This included an educational blog, recipes, product usage guides, and community engagement elements. Created a strategy that would focus on building trust and engagement through informative blog posts, recipes, and product details.
User Flow:
I mapped out the user journey to ensure an intuitive experience, from educational content discovery to purchasing the product. The goal was to make navigation easy and logical.
Design Ideation & Userflow
I identified the primary challenges lack of awareness about hidden sugars in store-bought milk, and difficulty in accessing trustworthy information on plant-based alternatives. I brainstormed potential features that could effectively educate and engage users. This included an educational blog, recipes, product usage guides, and community engagement elements. Created a strategy that would focus on building trust and engagement through informative blog posts, recipes, and product details.
User Flow:
I mapped out the user journey to ensure an intuitive experience, from educational content discovery to purchasing the product. The goal was to make navigation easy and logical.
Design Ideation & Userflow
I identified the primary challenges lack of awareness about hidden sugars in store-bought milk, and difficulty in accessing trustworthy information on plant-based alternatives. I brainstormed potential features that could effectively educate and engage users. This included an educational blog, recipes, product usage guides, and community engagement elements. Created a strategy that would focus on building trust and engagement through informative blog posts, recipes, and product details.
User Flow:
I mapped out the user journey to ensure an intuitive experience, from educational content discovery to purchasing the product. The goal was to make navigation easy and logical.
High-Fidelity design
I designed the UI to facilitate a straightforward and efficient booking experience. This included a multi-step booking flow, real-time service tracking, and easy access to service history. Emphasis was placed on creating a clean, navigable interface that aligns with modern usability standards.
High-Fidelity design
I designed the UI to facilitate a straightforward and efficient booking experience. This included a multi-step booking flow, real-time service tracking, and easy access to service history. Emphasis was placed on creating a clean, navigable interface that aligns with modern usability standards.
High-Fidelity design
I designed the UI to facilitate a straightforward and efficient booking experience. This included a multi-step booking flow, real-time service tracking, and easy access to service history. Emphasis was placed on creating a clean, navigable interface that aligns with modern usability standards.
Usability Testing
I built an interactive prototype in Figma to test the design with users. Conducted multiple rounds of usability testing to gather user feedback. Based on the insights, I iterated on the design to address any pain points, ultimately refining the experience to be as smooth and intuitive as possible.
Usability Testing
I built an interactive prototype in Figma to test the design with users. Conducted multiple rounds of usability testing to gather user feedback. Based on the insights, I iterated on the design to address any pain points, ultimately refining the experience to be as smooth and intuitive as possible.
Usability Testing
I built an interactive prototype in Figma to test the design with users. Conducted multiple rounds of usability testing to gather user feedback. Based on the insights, I iterated on the design to address any pain points, ultimately refining the experience to be as smooth and intuitive as possible.
Future Plans
• Personalisation: Implement personalized content and product recommendations to further engage users.
• Community Features: Add user-generated content like shared recipes and health tips.
• Gamification: Introduce features like badges and rewards to motivate users to explore more content.
• Accessibility: Continue refining accessibility features to provide an inclusive experience for all users.
Future Plans
• Personalisation: Implement personalized content and product recommendations to further engage users.
• Community Features: Add user-generated content like shared recipes and health tips.
• Gamification: Introduce features like badges and rewards to motivate users to explore more content.
• Accessibility: Continue refining accessibility features to provide an inclusive experience for all users.
Future Plans
• Personalisation: Implement personalized content and product recommendations to further engage users.
• Community Features: Add user-generated content like shared recipes and health tips.
• Gamification: Introduce features like badges and rewards to motivate users to explore more content.
• Accessibility: Continue refining accessibility features to provide an inclusive experience for all users.
What I've learned
Designing the PureNut platform involved creating more than just an e-commerce site; it was about engaging users with a blend of comprehensive content and seamless shopping experiences, distinguishing it as a top choice for health-conscious consumers.
The integration of educational blogs, recipes, and interactive product guides was key to increasing engagement, not just visits. By working closely with the marketing director to understand competitive benchmarks, we identified and implemented best practices that significantly enhanced the user experience. This strategic approach helped refine the checkout process, making it more intuitive and significantly boosting sales efficiency.
What I've learned
Designing the PureNut platform involved creating more than just an e-commerce site; it was about engaging users with a blend of comprehensive content and seamless shopping experiences, distinguishing it as a top choice for health-conscious consumers.
The integration of educational blogs, recipes, and interactive product guides was key to increasing engagement, not just visits. By working closely with the marketing director to understand competitive benchmarks, we identified and implemented best practices that significantly enhanced the user experience. This strategic approach helped refine the checkout process, making it more intuitive and significantly boosting sales efficiency.
What I've learned
Designing the PureNut platform involved creating more than just an e-commerce site; it was about engaging users with a blend of comprehensive content and seamless shopping experiences, distinguishing it as a top choice for health-conscious consumers.
The integration of educational blogs, recipes, and interactive product guides was key to increasing engagement, not just visits. By working closely with the marketing director to understand competitive benchmarks, we identified and implemented best practices that significantly enhanced the user experience. This strategic approach helped refine the checkout process, making it more intuitive and significantly boosting sales efficiency.
