PROJECTS
Redesign of desktop app to enhance user's experience design.
Redesign of desktop app to enhance user's experience design.
PRODUCT
Mokhtar Gallery
UX/UI Design
DESIGN PROCESS
User Interviews
UI Design
Synthesis
Usability Testing
INDUSTRY
Service
DURATION
2024
8 Weeks
Project Overview
The purpose of this project is to enhance Omni Calculator's mobile experience by effectively balancing ad monetisation with the core need to provide quick, simple calculations. Additionally, the goal is to increase awareness and discoverability of the variety of calculators available.
Project Overview
The purpose of this project is to enhance Omni Calculator's mobile experience by effectively balancing ad monetisation with the core need to provide quick, simple calculations. Additionally, the goal is to increase awareness and discoverability of the variety of calculators available.
Project Overview
The purpose of this project is to enhance Omni Calculator's mobile experience by effectively balancing ad monetisation with the core need to provide quick, simple calculations. Additionally, the goal is to increase awareness and discoverability of the variety of calculators available.
Problem Statement
Omni Calculator's mobile experience has difficulty balancing ads with making calculations easy for users. Ads are often disruptive, making it hard for users to get their results smoothly. Many users also don’t know about the other calculators available, which limits their engagement. These issues make it challenging to meet both user needs and business goals.
Problem Statement
Omni Calculator's mobile experience has difficulty balancing ads with making calculations easy for users. Ads are often disruptive, making it hard for users to get their results smoothly. Many users also don’t know about the other calculators available, which limits their engagement. These issues make it challenging to meet both user needs and business goals.
Problem Statement
Omni Calculator's mobile experience has difficulty balancing ads with making calculations easy for users. Ads are often disruptive, making it hard for users to get their results smoothly. Many users also don’t know about the other calculators available, which limits their engagement. These issues make it challenging to meet both user needs and business goals.
Challenges
The challenge lies in aligning user needs quick, easy calculations with business objectives optimising ad revenue while ensuring consistency between mobile and desktop experiences.
Intrusive Ads: Ads currently disrupt the user’s calculation experience.
Poor Discoverability: Users are unaware of the variety of calculators due to limited navigation options.
Complex Mobile UI: The mobile interface lacks intuitive navigation and clarity.
Balancing Ads and Experience: Ad placements need to support revenue without harming user satisfaction.
Creating consistent Platform Experience: Provide a minimalistic, holistic design between mobile and desktop interfaces.
Challenges
The challenge lies in aligning user needs quick, easy calculations with business objectives optimising ad revenue while ensuring consistency between mobile and desktop experiences.
Intrusive Ads: Ads currently disrupt the user’s calculation experience.
Poor Discoverability: Users are unaware of the variety of calculators due to limited navigation options.
Complex Mobile UI: The mobile interface lacks intuitive navigation and clarity.
Balancing Ads and Experience: Ad placements need to support revenue without harming user satisfaction.
Creating consistent Platform Experience: Provide a minimalistic, holistic design between mobile and desktop interfaces.
Challenges
The challenge lies in aligning user needs quick, easy calculations with business objectives optimising ad revenue while ensuring consistency between mobile and desktop experiences.
Intrusive Ads: Ads currently disrupt the user’s calculation experience.
Poor Discoverability: Users are unaware of the variety of calculators due to limited navigation options.
Complex Mobile UI: The mobile interface lacks intuitive navigation and clarity.
Balancing Ads and Experience: Ad placements need to support revenue without harming user satisfaction.
Creating consistent Platform Experience: Provide a minimalistic, holistic design between mobile and desktop interfaces.
A/B Testing & Best Practices
The company shared interview and A/B testing results, revealing that users were distracted by ads and unaware of the additional calculators available, as outlined in the challenges. To address this, I analyzed the user interface, researched best practices for integrating Google ads, and aimed to balance an optimal user experience with business profitability. This process allowed me to identify key pain points within Omni Calculator's UI design and propose actionable improvements.
A/B Testing & Best Practices
The company shared interview and A/B testing results, revealing that users were distracted by ads and unaware of the additional calculators available, as outlined in the challenges. To address this, I analyzed the user interface, researched best practices for integrating Google ads, and aimed to balance an optimal user experience with business profitability. This process allowed me to identify key pain points within Omni Calculator's UI design and propose actionable improvements.
A/B Testing & Best Practices
The company shared interview and A/B testing results, revealing that users were distracted by ads and unaware of the additional calculators available, as outlined in the challenges. To address this, I analyzed the user interface, researched best practices for integrating Google ads, and aimed to balance an optimal user experience with business profitability. This process allowed me to identify key pain points within Omni Calculator's UI design and propose actionable improvements.
My Proposed Solution
After conducting research and understanding the pain points, I cam up with design strategies to over come the challenges and find better solutions for the User experience.
1. Emphasising ease of use and clarity in calculations.
2. Placing ads in non-disruptive areas.
3. Helping users easily find other calculators.
4. Platform Consistency: Maintaining a cohesive experience across mobile and desktop.
5. Continuous improvement based on user feedback and A/B testing.
As a result of the design strategy I was able to create a design that is:
1. Minimalistic: Reducing clutter to ensure the focus remains on calculations.
2. Accessible: Ensuring the interface is easy to use for all, regardless of abilities.
3. Consistent: Providing a similar experience across devices while optimising for each.
4. Engaging: Encouraging exploration of other calculators while minimising disruption
My Proposed Solution
After conducting research and understanding the pain points, I cam up with design strategies to over come the challenges and find better solutions for the User experience.
1. Emphasising ease of use and clarity in calculations.
2. Placing ads in non-disruptive areas.
3. Helping users easily find other calculators.
4. Platform Consistency: Maintaining a cohesive experience across mobile and desktop.
5. Continuous improvement based on user feedback and A/B testing.
As a result of the design strategy I was able to create a design that is:
1. Minimalistic: Reducing clutter to ensure the focus remains on calculations.
2. Accessible: Ensuring the interface is easy to use for all, regardless of abilities.
3. Consistent: Providing a similar experience across devices while optimising for each.
4. Engaging: Encouraging exploration of other calculators while minimising disruption
My Proposed Solution
After conducting research and understanding the pain points, I cam up with design strategies to over come the challenges and find better solutions for the User experience.
1. Emphasising ease of use and clarity in calculations.
2. Placing ads in non-disruptive areas.
3. Helping users easily find other calculators.
4. Platform Consistency: Maintaining a cohesive experience across mobile and desktop.
5. Continuous improvement based on user feedback and A/B testing.
As a result of the design strategy I was able to create a design that is:
1. Minimalistic: Reducing clutter to ensure the focus remains on calculations.
2. Accessible: Ensuring the interface is easy to use for all, regardless of abilities.
3. Consistent: Providing a similar experience across devices while optimising for each.
4. Engaging: Encouraging exploration of other calculators while minimising disruption
Validation
These changes should be evaluated through usability testing and A/B testing to understand how they impact user behavior and company profitability. This process will help gather valuable feedback, support iterative improvements, and validate the design decisions. Additionally, an Implementation Plan can be developed to outline a high-level roadmap, detailing the steps for finalizing the design, development phases, testing, and the successful launch of the updated features.
Validation
These changes should be evaluated through usability testing and A/B testing to understand how they impact user behavior and company profitability. This process will help gather valuable feedback, support iterative improvements, and validate the design decisions. Additionally, an Implementation Plan can be developed to outline a high-level roadmap, detailing the steps for finalizing the design, development phases, testing, and the successful launch of the updated features.
Validation
These changes should be evaluated through usability testing and A/B testing to understand how they impact user behavior and company profitability. This process will help gather valuable feedback, support iterative improvements, and validate the design decisions. Additionally, an Implementation Plan can be developed to outline a high-level roadmap, detailing the steps for finalizing the design, development phases, testing, and the successful launch of the updated features.
What I've learned
I learned through best practice the best ways to integrate the ads within the content without distracting the user flow. As a matter of fact sometimes the ads can not be completely removed from in-between sections, however a bold design of the user interface and focusing on highlighting the important elements for the user's will help increase the engagement
What I've learned
I learned through best practice the best ways to integrate the ads within the content without distracting the user flow. As a matter of fact sometimes the ads can not be completely removed from in-between sections, however a bold design of the user interface and focusing on highlighting the important elements for the user's will help increase the engagement
What I've learned
I learned through best practice the best ways to integrate the ads within the content without distracting the user flow. As a matter of fact sometimes the ads can not be completely removed from in-between sections, however a bold design of the user interface and focusing on highlighting the important elements for the user's will help increase the engagement
